Privacy Policy – Taps Online
1. Overview
At Taps Online, we take your privacy seriously and are committed to protecting any personal data you share with us when using our website.
This Privacy Policy explains what information we collect, how we use it, and the steps we take to keep it secure. By using our website, you agree to the practices described in this policy.
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or improvements to our website. Any updates will be posted on this page, and we encourage you to review it periodically.
2. Information We Automatically Collect
When you visit our website, we automatically collect certain technical and usage information to help us understand how our site is being used and to improve your browsing experience.
This may include:
- IP address and general location data
- Device type, operating system, and browser information
- Pages visited and time spent on each page
- Referring websites and search terms used to find us
- Click and navigation behaviour across the site
This type of data is referred to as usage or device information and does not directly identify you as an individual.
We use cookies and similar tracking technologies to collect this information and improve website functionality.
3. Cookies and Tracking Technologies
Cookies are small files stored on your device that help our website function properly and provide a better user experience.
We use cookies for purposes such as:
- Enabling core website functionality (such as shopping cart and checkout)
- Remembering your preferences and session data
- Analysing website performance and visitor behaviour
- Supporting marketing and advertising measurement
Some cookies are essential for the operation of our ecommerce platform and do not require consent. Other cookies, particularly those used for analytics or advertising, may require your permission depending on your browser settings and applicable laws.
Third-party services (such as analytics and advertising platforms) may also place cookies on your device. Where required, we will request your consent before these cookies are activated.
4. Information You Provide to Us
When you place an order, register an account, or contact us, we may collect personal information such as:
- Full name
- Billing and delivery address
- Email address and phone number
- Account login details (if applicable)
- Optional information such as date of birth (if provided)
This information is required to process your order, provide customer support, and manage your account.
5. Payment Information
When making a purchase, you may be asked to enter payment details such as card information.
Please note:
- We do not store full card details on our systems
- Payments are processed securely through trusted third-party payment providers
- In some cases, a secure token is created to allow for faster future checkout
- We may store limited information such as card type, last four digits, and expiry date to help identify saved payment methods
You may remove stored payment methods at any time through your account settings.
6. How We Use Your Information
We use the information we collect for the following purposes:
- To process and fulfil your orders
- To manage your customer account
- To provide customer service and respond to enquiries
- To improve our website, products, and user experience
- To monitor website performance and prevent fraud or misuse
- To analyse marketing effectiveness and website traffic trends
Where you have given consent, we may also use your details to send you marketing communications about products, offers, or updates we believe may be relevant to you. You can opt out of these communications at any time.
7. Sharing Your Information
We do not sell your personal data.
We may share information with trusted third parties who help us operate our business, including:
- Payment processors
- Delivery and logistics partners
- IT and hosting service providers
- Analytics and marketing platforms
These third parties only process your data on our behalf and are not permitted to use it for their own purposes.
We may also disclose information if required to do so by law, regulation, or legal request, or to protect our legal rights.
8. Marketing and Advertising
We may use data to deliver personalised advertising through platforms such as Google, Microsoft, or Meta (Facebook/Instagram).
This helps us show relevant products and improve the effectiveness of our marketing campaigns. Any such activity is carried out in accordance with applicable consent requirements and privacy regulations.
You can control your advertising preferences through your browser settings or platform-specific opt-out tools.
9. Data Retention
We only keep personal data for as long as necessary to fulfil the purposes it was collected for, including legal, accounting, or reporting requirements.
When data is no longer needed, it is securely deleted or anonymised.
10. Your Rights (Including GDPR)
If you are located in the UK or European Economic Area, you have certain rights under data protection laws, including:
- The right to access your personal data
- The right to request correction of inaccurate data
- The right to request deletion of your data (where applicable)
- The right to object to or restrict processing
- The right to data portability
To exercise any of these rights, please contact us using the details provided on our website.
11. Security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.
While we take all reasonable steps to safeguard your information, no online system can be guaranteed 100% secure.
12. External Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites and encourage you to read their privacy policies separately.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date.
Continued use of our website after changes are posted indicates your acceptance of the updated policy.
14. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us via the details provided on our website.